Job Purpose

• To provide administrative and operational support to the CRM and Promotions function by ensuring accurate customer data management, efficient campaign execution, and timely reporting.
• The role is responsible for maintaining data integrity, supporting customer communications, and assisting in the delivery of CRM and promotional activities that enhance customer engagement, participation and overall business performance

Duties and Responsibilities

• Manage & distribute GW mailbox queries to relevant stakeholders daily
• Assist in setting up and executing CRM and Promotions campaigns as per approved plans
• Timeously execute distribution of SMS/PN campaigns, including scripting and scheduling
• Track and draw reports on monthly SMS usage against budget
• Capture and update customer information accurately in line with month-end requirements
• Maintain MVG database records by updating customer data and ensuring accuracy
• Ensure proper filing, classification and protection of customer data and sensitive information
• Perform regular data checks to maintain data integrity and accuracy
• Generate hygiene and exception reports to identify and correct data inconsistencies
• Ensure compliance with data handling, audit, and record-keeping standards
• Extract and compile weekly and monthly customer reports
• Assist in analysing basic trends in customer behaviour and campaign performance
• Assist in preparation for standard reports on CRM, MVG, promotions participation and related metrics
• Support the identification of customer segments based on predefined criteria
• Assist in extracting data for acquisition, activation, retention and reactivation initiatives
• Highlight notable changes or trends in customer activity for review
• Assist the Promotions team by extracting daily qualifiers and supporting communication processes
• Provide administrative support for promotional campaigns and participation tracking
• Work with marketing, gaming, and hotel teams by providing data and report support
• Assist in compiling information for VIP and mass-market campaign activities
• Maintain organised records and documentation for CRM and Promotions activities
• Support cost control tracking by monitoring campaign-related spend where required
• Assist in preparing fragments of weekly, monthly and quarterly reports for internal use

Job Requirements

Education

• Diploma in Marketing or related field

Experience

• 1–3 years’ experience in an administrative, CRM, marketing support or data-related role
• Exposure to database management or customer data systems
• Experience in promotions, hospitality, gaming, or customer-focused environments

Core Behavioral Competencies:

• Attention to detail and accuracy
• Organizational and time management skills
• Analytical thinking and problem-solving ability
• Effective communication (written and verbal)
• Ability to work collaboratively with different teams
• Accountability and reliability in task execution
• Ability to handle confidential information with integrity
• Proactive approach to identifying issues or inconsistencies
• Adaptability and willingness to learn
• Ability to work under pressure and meet deadlines

Technical/proficiency Competencies:

• Proficiency in Microsoft Excel (data capturing, sorting, filtering, basic formulas, reporting)
• Basic use of CRM systems and customer databases
• Ability to extract, compile, and format reports
• Understanding of data hygiene and data integrity processes
• Experience with SMS and/or email campaign tools (setup and distribution)
• Basic data analysis and trend identification
• Record management and document control
• Budget tracking support (e.g., SMS spend monitoring)
• Familiarity with customer segmentation principle
• Basic presentation skills (compiling reports into slides or summaries)