Website University of Pretoria
The University of Pretoria is a multi-faculty research-intensive university that has remained among the top South African universities in research output and impact. UP is also the top producer of graduates in the country. With campuses in Pretoria and its surrounds, as well as in the country’s economic hub, Johannesburg, UP is conveniently situated within close proximity to government departments and major research agencies. Its nine faculties and business school offer a diverse range of degrees, diplomas and certificates, over 1 000 of which are postgraduate programmes.
University of Pretoria: Market Research Specialist Vacancies in Pretoria, Gauteng.
RESPONSIBILITIES:
The person will be required to:
- Provide comprehensive market research support with a focus on enhancing decision-making processes.;
- Deliver end-to-end market research solutions, involving both qualitative and quantitative methods. Engage in primary and secondary research to ensure comprehensive insights into various market dynamics.;
- Assist with the execution of market research projects, performing statistical analysis on collected data. Summarise findings, generate actionable insights, and prepare detailed reports to support decision-making. Design, develop, and maintain data visualisation platforms and dashboards that communicate key findings and trends effectively to stakeholders. Ensure visualisations are clear, actionable, and accessible;
- Plan, manage, and oversee market research fieldwork, ensuring effective data collection, from survey administration to focus group moderation, while maintaining high-quality standards.;
- Analyse market research data, interpret results, and formulate actionable recommendations;
- Prepare and deliver feedback documents in various formats, including PowerPoint presentations, infographics, social media updates, and newsletters, ensuring content is aligned with audience needs and the University’s objectives.;
- Conduct desk research on trends in higher education, market potential, competitive landscape, and market size, providing insights that inform institutional growth strategies.;
- Collect and analyse data on consumer behaviours and trends across various market segments, particularly those relevant to the University’s existing operations and strategic goals;
- Stay abreast of emerging tools and technologies in market research, such as AI-driven analytics, automation tools, and advanced survey techniques, and apply them to enhance research outcomes; and
- Provide guidance to the University community on survey-related policies and procedures, ensuring compliance with institutional standards and best practices in data collection.
MINIMUM REQUIREMENTS:
- An Honours Degree with specialization in market research and statistical analysis;
- A total of five years’ work experience in Market Research and statistical data analysis;
- Experience in digital market research;
- Experience in data visualisation platforms (BI and Tableau reporting systems);
- A valid Driver’s Licence.
REQUIRED COMPETENCIES (SKILLS, KNOWLEDGE AND BEHAVIOURAL ATTRIBUTES):
- Advanced computer knowledge and skills;
- Microsoft Excel/SPSS, PowerPoint (Infographic Design Programme);
- Online market research platforms;
- SPSS or a related statistical package knowledge;
- Knowledge of data visualisation platforms;
- Expertise in the formulation of market research questions and the application of appropriate research methodologies to address the research questions;
- Knowledge on statistical data analysis and the use of relevant computer software;
- Knowledge and understanding of the higher education system in general and the university system in particular;
- Knowledge of strategic market research principles in order to ensure that market research information supports strategic decision making;
- Knowledge of data and UP’s processes in order to identify errors;
- Independent thinking, functioning and problem solving;
- Ability to do goal specific internet searches;
- High level of personal accountability;
- Efficient time management and office management skills.
ADDED ADVANTAGES AND PREFERENCES:
- A Master’s degree with specialisation in market research and statistical analysis;
- Experience in a Higher Education Institution.