Job Description

• Laduma Bet is a small startup and are currently recruiting. As a Junior Digital Marketer, reporting to the Senior Manager, you’ll play a key supporting role in building and executing our digital marketing strategy from the ground up. This is a hands-on, fast-paced role perfect for someone who’s passionate about social media, digital content, and customer engagement — especially in the world of sports and betting.
• You’ll be responsible for assisting in the creation and management of content across platforms, supporting paid media campaigns, and helping analyse performance to drive user acquisition and retention. This is a great opportunity to grow your skills, work on real campaigns, and be part of shaping a brand at launch stage.

Key Duties and Responsibilities

• Assisting in planning, creating, and posting social media content (Facebook, Instagram, X, TikTok, etc.)
• Social Media management
• Supporting paid ad campaigns (Google Ads, Meta Ads, etc.) and helping optimise for performance
• Assisting with email marketing, promotions, and push notifications
• Updating and maintaining content on the website and mobile platform
• Tracking campaign performance using analytics tools and reporting results
• Monitoring competitor activity and market trends
• Content creation & Design: basic graphics, copywriting, memes, reels, etc.
• Creating promotional campaigns which are industry specific and competitive.

Educational Requirements

• Matric Level (Grade 12) tertiary qualification in marketing/media studies would be advantageous.

Experience Requirements

• 1–2 years of experience in digital marketing OR strong academic/training background in marketing/media