Website Badger Holdings
Badger Holdings (Pty) Ltd is a South African company specializing in insurance and insurance-related services. Based in the Western Cape, it is the parent company of entities like Dotsure Limited. Badger Holdings establishes and supports insurance entities, providing them with expertise in areas such as legal matters, training, marketing, and product development.
What You’ll Own
Campaign Strategy & Execution
- Full platform ownership across Meta, TikTok & Pinterest
- Build and optimise lower-funnel campaigns (Lead Gen & Web Conversions)
- Translate business targets into clear, ROI-driven media plans
- Allocate budget strategically to maximise ROAS
Technical Setup & Data Integrity
- Own Pixel & Tag architecture (Meta, TikTok, Pinterest)
- Implement and manage Conversions API (CAPI)
- Build advanced audience stacks:
- Lookalikes
- CRM Custom Audiences
- Behavioural retargeting buckets
- Ensure every Rand is tracked. Accounted for. Optimised.
Budget & Stakeholder Management
- Control daily burn rate and monthly spend pacing
- Provide daily performance feedback loops (CPL, CPA, lead quality)
- Report on business metrics, not vanity metrics
- Analyse Quote-to-Sale ratios and optimise for profitability
Minimum Requirements (Non-Negotiable)
Education
- National Diploma or Bachelor’s Degree in Marketing, Advertising, Digital Media, or a related commercial field.
Experience
- Minimum 3+ years hands-on experience in Paid Social / Performance Marketing(Agency or client-side experience acceptable, with meaningful budget exposure)
