JOB OUTPUTS AND RESPONSIBILITIES OF THIS POSITION

KEY PERFORMANCE INDICATOR

WEIGHTS

REVENUE GENERATION & COMMERCIAL DELIVERY

• Achieve monthly, quarterly and annual digital revenue targets, ensuring consistent pipeline coverage and conversion.

• Identify and secure new business opportunities across SABC+, Programmatic, Social, and Cross-Platform bundles (TV + Digital + Radio).

• Collaborate with sales partners (MediaMark, MediaNorth, Arise/365 Digital) to ensure optimal market coverage and joint selling

• Maintain pricing discipline and yield optimisation in line with commercial governance and rate-card policy.

30%

STRATEGIC ACCOUNT MANAGMENT

• Act as the primary digital lead for assigned agencies and advertisers, building strong, consultative partnerships.

• Develop and execute account growth plans aligned to client objectives and SABC priorities

• Partner with agency investment, strategy, and digital leads to influence media decisions and unlock incremental investment.

• Manage end-to-end client lifecycle: prospecting, solution design, negotiation, implementation, and performance reviews

25%

CONSULTATIVE SALES & SOLUTIONS DEVELOPMENT

• Use data, audience insights, and campaign analytics to create integrated media solutions tailored to client objectives.

• Package high-impact proposals leveraging SABC+ inventory, branded content, sponsorships, and social amplification

• Collaborate with Product, AdOps, and Insights teams to translate advertiser needs into executable solutions.

• Lead post-campaign reviews and performance sessions to drive renewals and upsells.

15%

DIGITAL STRATEGY & MARKET DEVELOPMENT

• Champion the growth of programmatic and performance-based trading across SABC inventory (AdForm, Magnite, etc.).

• Educate clients and agencies on SABC’s digital capabilities and audience data opportunities

• Stay abreast of global digital trends, technology shifts, and competitor movements to inform sales strategy.

• Represent SABC Digital at industry events, agency sessions, and trade forums to strengthen brand and thought leadership.

10%

REPORTING, FORECASTING & GOVERNANCE

• Maintain accurate sales forecasting, deal tracking, and pipeline reporting in the approved CRM system.

• Provide regular updates on revenue progress, pipeline status, campaign delivery monthly and quarterly business reviews with performance insights and revenue projections.

• Ensure compliance with SABC’s Delegation of Authority Framework (DAF), PFMA, and internal sales policies.

• Work collaboratively with Finance, AdOps, and Legal to ensure all IOs, SLAs, and billing processes are accurate and auditable.

10%

STAKEHOLDER & TEAM COLLABORATION

• Work collaboratively with cross-functional teams (Radio, TV, Sport, AdOps, and Product).

• Support knowledge-sharing and mentorship within the Digital Sales team.

• Promote a culture of innovation, client-centricity, and accountability.

10%

TOTAL PERCENTAGE

100%

FORMAL QUALIFICATIONS:

• A relevant tertiary qualification (degree or diploma) at NQF Level 6 or above

• Short-course or certification in Digital Advertising, Programmatic Trading, OTT/CTV, or AdTech preferred.

• Additional certifications such as Google Ads, Meta Blueprint, TikTok Academy, IAB Digital Media Sales, or AdForm Academy are advantageous.

EXPERIENCE:

• 3–5 years’ experience in digital media sales, client management, or programmatic advertising.

• Demonstrated ability to build and manage agency/advertiser relationships and meet revenue targets.

• Experience packaging and presenting cross-platform (Digital + TV + Radio) campaign proposals

• Exposure to yield optimisation, digital ad operations, or account-based planning beneficial.

KNOWLEDGE:

• Solid understanding of digital media trading models (direct, programmatic guaranteed, PMP, open auction).

• Working knowledge of AdTech tools – ad servers, SSPs, DSPs, CRM, and analytics dashboards (AdForm, Magnite, Google Ad Manager).

• Exposure to Understanding of audience data, measurement, and performance metrics (CPM, CTR, CPA, reach, and frequency).

• Awareness of SABC’s digital ecosystem and advertiser requirements across key sectors.

• Strong commercial acumen and analytical skills, with the ability to interpret campaign data and optimise performance.

• Excellent communication, presentation, and negotiation skills.