Website Lactalis South Africa
Lactalis South Africa (LSA) is a major South African dairy company and is part of the global Lactalis Group, the world's largest dairy company.
Lactalis South Africa (LSA) is a major South African dairy company and is part of the global Lactalis Group, the world’s largest dairy company. The company was formerly known as Parmalat SA and officially rebranded to Lactalis South Africa on February 1, 2020. The company also has a national distribution footprint and several factory locations across South Africa, including in Bonnievale, Parow, Midrand, Ladismith, and Gqeberha (Port Elizabeth).
Job Description
- Join Lactalis, a Top Employer in SA, at our offices in Stellenbosch, Western Cape and take on the challenge role as the Marketing Manager for the Cheese portfolio. Take on the challenge of leading delivery of the marketing strategy and budget for the Cheese portfolio
Required Skills
- 3-year Marketing and/or Sales Degree or similar; Post-graduate qualification would be advantageous
- 7-10 years within an FMCG or Dairy environment would be advantageous
- 7yrs in marketing role essential, with 3 years in a leadership role
- Strong project management and presentation skills
- Ability to communicate at all levels (business & customer interface)
- Interpret and understand complex financial, consumer and shopper data
- Initiate cross functional business approach & collaboration
- Ability to work independently
- Ability to develop, coach and get the best out of team of brand managers
Duties & Responsibilities
- Develop the marketing strategy, including brand portfolio plan, strategic pillars, brand activities, and innovation roadmap
- Lead delivery of the annual brand plan and commercial budget (volume, turnover, profit, marketing spend)
- Oversee all brand activities, marketing mix execution and marketing spend
- Define brand positioning, cheese portfolio strategy, and marketing mix execution
- Develop and execute brand communication with the support of creative and media agencies
- Develop innovation pipeline and drive execution with marketing and trade marketing team
- Identify consumer research needs, working with global team to conduct research
- Coordinate with Trade marketing to deliver quarterly activity plans and trade execution with Sales team
- Manage team of brand managers, including development, coaching and succession planning
- Be the consumer champion in the business, working cross functionally to drive the marketing agenda
