About The Coca-Cola Company

The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia. Founded in 1892, it has grown into a “total beverage company” with a portfolio of more than 200 brands. In South Africa, the Coca-Cola system operates through two primary entities: Coca-Cola South Africa (Pty) Ltd, which manages brand marketing and concentrate production, and Coca-Cola Beverages South Africa (CCBSA), the primary bottling and distribution arm.

Job Description

• Coca Cola Beverages South Africa has an exciting opportunity in the Sales & Marketing Department. We are looking for seasoned individual with necessary skills & experience for a Customer Marketing Manager role.

Key Duties & Responsibilities
Key Outcome

• Development and Execution of Customer-Specific Marketing Plans: Develop and implement customer-centric marketing strategies that cater to the needs and objectives of key customers.
• Customer Relationship Building and Growth: Strengthen and nurture relationships with key customers, becoming a trusted partner for their marketing and business needs.
• Collaboration with Sales and Trade Teams: Work closely with the sales and trade marketing teams to ensure alignment between customer marketing initiatives and overall sales goals.
• Customer Insights and Market Intelligence: Utilize customer data, insights, and market intelligence to inform and adapt marketing strategies, ensuring they are tailored to each customer’s needs and preferences. Success will be gauged through the ability to identify key trends and opportunities that positively impact customer satisfaction and revenue growth.
• Development of Tailored Promotions and Campaigns: Create and execute customized promotions, marketing campaigns, and incentives designed to drive sales and enhance the customer experience.
• Driving Customer-Centric Innovation: Lead the development and execution of innovative customer marketing initiatives that add value to both the customer and the business.
• Customer Performance Tracking and Reporting: Regularly track and report on customer performance, using KPIs such as sales growth, share of category, and customer satisfaction.
• Integration of Digital and E-Commerce Strategies: Support the integration of digital marketing strategies, including e-commerce and digital activation, into customer marketing plans.

Functional Capabilities

• Customer Insight and Market Research.
• Strategic Planning and Execution.
• Brand Management and Positioning.
• Customer Relationship Management.
• Campaign and Promotion Management.
• Digital Marketing and E-Commerce.
• Data Analysis and Performance Metrics.
• Cross-Functional Team Collaboration.

KBI

1. Revenue Growth from Key Accounts: Increase in net sales revenue from key customer accounts.
2. Customer Retention and Loyalty: Higher customer retention rates and satisfaction scores (NPS).
3. Sales Growth per Customer: Year-over-year sales growth from key accounts
4. Effective Campaign Execution and ROI
5. Market Share Expansion: Increase in market share within customer categories.
6. Customer Engagement and Satisfaction: Positive trends in customer engagement (participation in promotions) and satisfaction.
7. Expansion in Numeric Distribution: Increase in product availability (numeric distribution) across key customer channels.
8. Digital Engagement and E-Commerce Performance.

Skills, Experience & Education
Education

• Bachelor’s Degree in  Finance, Economics or Business Administration.
• Post graduate qualification will be advantageous.

Experience

• 6-10 years of experience in commercial, marketing, or customer management roles.
• Experience in Consumer-Packaged Goods (CPG) or similar industries (e.g., FMCG, NARTD – Non-Alcoholic Ready-To-Drink products, etc.) cross-functional experience working with Sales, Finance, Product Development, and Operations teams to implement marketing strategies.
• Experience in customer segmentation, digital marketing, customer analytics, and brand management is critical.

Skills

1. Customer Insight and Market Understanding: Ability to understand customer needs and market trends to create tailored marketing strategies that drive loyalty and growth.
2. Strategic Planning: Expertise in developing long-term customer marketing strategies that align with company goals and drive both short- and long-term success.
3. Data Analysis and Performance Metrics: Proficiency in analyzing customer data and campaign performance to optimize marketing efforts and achieve measurable outcomes.
4. Brand Management: Skill in developing and executing brand strategies that resonate with customers and reinforce brand positioning across all channels.
5. Cross-functional Collaboration: Strong ability to collaborate with sales, finance, and product teams to ensure alignment between marketing strategies and business objectives.
6. Digital Marketing Competency: Expertise in leveraging digital channels to increase customer engagement, drive online sales, and improve brand visibility.