Company Description

The South African Breweries (SAB) is South Africa’s largest brewing company and a wholly-owned subsidiary of the global beverage giant Anheuser-Busch InBev (AB InBev). Founded in 1895 in Johannesburg to serve miners during the gold rush, SAB has grown to become a dominant force in the South African beer market.

Job Purpose

The Key Purpose of this role is to act as the face and voice of the brand by managing and nurturing online communities through consistent, professional, and engaging two-way communication, driving brand loyalty, positive sentiment, and meaningful consumer engagement across digital platforms.

Responsibilities

1. Manage day-to-day community engagement across social media platforms, including responding to comments, messages, and mentions in a timely and brand-appropriate manner.
2. Create, schedule, and publish social media content in line with approved content calendars and brand guidelines.
3. Actively monitor brand mentions, keywords, and conversations to identify engagement opportunities, risks, or emerging issues.
4. Manage and execute online competitions, giveaways, and interactive community initiatives.
5. Support the execution of social media campaigns by coordinating with internal teams and contributing to content and engagement execution.
6. Provide live coverage and real-time engagement during events when required.
7. Escalate sensitive issues, complaints, or crises appropriately while maintaining professionalism and brand tone.
8. Track, collect, and report on community engagement metrics, including likes, shares, comments, and sentiment.
9. Prepare basic weekly and monthly engagement reports with insights and recommendations.
10. Maintain accurate engagement logs and documentation of interactions and escalations.
11. Contribute to continuous improvement of community management processes and best practices.

Attributes & Competencies

• Strong understanding of social media platforms and online communities
• Excellent written and verbal communication skills
• Strong interpersonal and presentation skills
• High attention to detail with strong execution discipline
• Analytical thinking with the ability to track and interpret community KPIs
• Ability to perform under pressure, including during high-engagement periods or crisis situations
• Tech-savvy with a solid understanding of online marketing principles
• Proactive, self-starter mindset with strong organisational skills
• Ability to adapt quickly in a fast-paced digital environment
• Strong understanding of South African and broader African cultural contexts

Minimum Requirements

1. Matric
2. Higher Certificate, Diploma, or relevant tertiary qualification or certification
3. BSc Degree in Marketing or a related field (advantageous)
4. Minimum of 2 years’ experience in community management or a closely related role
5. Proven experience managing online communities and social media platforms
6. Experience with live event coverage
7. Experience planning and executing community initiatives
8. Ability to identify, track, and report on relevant community KPIs
9. Computer literacy

Additional Information

• Band: VIII

SAB is an equal opportunity employer, and all appointments will be made in line with the SAB Employment Equity Plan and talent requirements. The advert lists minimum requirements only. Management reserves the right to use additional and/or relevant information as criteria for shortlisting.