About South African Breweries (SAB)

South African Breweries (SAB) is the largest brewer in South Africa and a major business division of the global beverage giant, Anheuser-Busch InBev (AB InBev). Founded in 1895 during the Johannesburg gold rush, it has a long history as a key player in the country’s economy and is known for its wide portfolio of popular beer brands.

Learnership Overviews

The programme focuses on building strong commercial thinking, customer engagement skills, and an understanding of how marketing and sales work together to drive brand equity, sales volume, market share, and sustainable growth.

Skills and Competencies

• Understand the sales and marketing value chain and how different roles interact
• Proactively gather and use competitor information in selling activities
• Understand profitability, pricing strategies, product mix, and merchandising
• Make commercially sound decisions that support business growth

Learnership Purpose

• Implement a market-driven, differentiated service
• Build sustainable competitiveness within the Tavern Class of Trade
• Contribute to long-term growth in:
  • Brand equity
  • Sales volume
  • Market share
  • Competitive advantage
  • Corporate reputation