About WeBuyCars

WeBuyCars is SA’s No. 1 car buying service. Whether you’re buying or selling a vehicle, WeBuyCars allows you to do so in the most efficient and convenient way possible. Selling a vehicle? We come to you, evaluate your car and pay you on the spot! Otherwise, you can bring your vehicle to one of our branches nationwide and have it evaluated while you browse for your next vehicle. Buying a vehicle? Browse through 1000’s of vehicles on the WeBuyCars website and find the car of your dreams.

Role Description

Are you a wordsmith with a passion for storytelling and marketing? WeBuyCars is looking for a self-motivated and detail-oriented Senior Marketing Copywriter to join our growing Marketing team. If you have a keen eye for detail, a flair for crafting engaging content, and a strong understanding of brand messaging, this is the perfect role for you!

Key Responsibilities:

Writing & Editing:

• Craft clear, concise, and engaging content for various marketing channels.
• Edit and proofread content to ensure grammar, tone, and style consistency.
• Adhere to WeBuyCars’ brand voice and messaging guidelines.

Creative Content Development:

• Generate fresh ideas, wordplay, and compelling messaging.
• Develop engaging copy for traditional and digital marketing platforms.

Marketing-Specific Copywriting:

• Write engaging social media content for platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok**.**
• Create effective digital copy, including subject lines, body copy, and calls-to-action (CTAs) that drive conversions.

Technical & Research Skills:

• Update and edit content within content management systems (CMS).
• Conduct research and factchecking to ensure content accuracy and credibility.

Role Requirements

• Degree in English, Communications, Journalism, Marketing, Publishing, or a related field.
• 3-4 years of experience in copywriting, copy-editing, communications, marketing, or related fields
• Fluency in English.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Strong writing and editing skills with exceptional attention to detail.
• Ability to craft compelling narratives and align messaging with brand guidelines.
• Creative thinking and problem-solving abilities.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Strong research skills to ensure factual accuracy in all content.
• A team player with strong collaboration skills.