JOB OUTPUTS AND RESPONSIBILITIES OF THIS POSITION

KEY PERFORMANCE INDICATOR

WEIGHTS

PRODUCT STRATEGY & DEVELOPMENT

• Own and lead the digital ad product roadmap (display, video, native, programmatic, sponsorship, branded content, data-driven solutions).

• Translate audience insights, market demand, and competitor benchmarks into monetisable, differentiated solutions.

• Scope and launch new formats across OTT/CTV, websites, apps, and cross-platform bundles in collaboration with Technology, Content, and AdOps.

• Define and enforce pricing models and packaging frameworks in consultation with Sales Intelligence and Finance.

• Ensure first-party data products and audience-led offerings are developed and monetised effectively.

30%

REVENUE GROWTH & ENABLEMENT

• Drive adoption of digital products through reseller partners (MediaMark, MediaNorth, 365Digital) and internal Sales Specialists.

• Develop high-impact sales collateral, training programmes, and pitch materials to empower frontline sales.

• Partner with Creative Solutions and AdOps to ensure campaigns deliver on product promises.

• Track and optimise product performance to achieve revenue targets, yield improvement, and market share growth.

25%

MARKET RESEARCH & INTELLIGENCE

• Continuously scan OTT/CTV, programmatic, and local publisher markets (News24, Arena, IOL, etc.) to identify opportunities, threats, and trends.

• Benchmark against global leaders (YouTube, Netflix Ads, TikTok, Spotify, Showmax).

• Provide insights to the Head of Sales and Executive Team to guide digital transformation and strategy.

• Anticipate shifts in advertiser demand (e.g., privacy, data, programmatic trading models).

15%

GOVERNANCE, RISK & COMPLIANCE

• Ensure all digital ad products comply with SABC policies, PFMA requirements, and industry regulations.

• Build and maintain pricing governance, approval workflows, and audit-ready controls across sales channels.

• Proactively identify and mitigate revenue leakage risks, ensuring contractual and reporting integrity.

• Partner with Finance and Legal on trade deals, rate cards, and reseller agreements.

10%

STAKEHOLDER & CLIENT MANAGEMENT

• Build strong relationships with agencies, advertisers, and adtech partners to co-create innovative digital solutions.

• Represent SABC Digital at industry forums, client workshops, and trade marketing events to position SABC as a digital leader.

• Champion client-first innovation and ensure feedback loops are embedded in product design.

• Collaborate with Radio, TV, and Sport Product Managers to design integrated cross-platform packages.

10%

LEADERSHIP & COLLABORATION

• Provide product leadership across Sales, AdOps, Strategy, Marketing, and Tech.

• Mentor Product Managers and Digital Sales Specialists in product knowledge and market positioning.

• Foster a culture of innovation, accountability, and continuous improvement.

• Champion cross-platform bundling and ensure alignment with SABC’s commercial strategy.

10%

TOTAL PERCENTAGE

100%

FORMAL QUALIFICATIONS:

• NQF 6/7 degree/diploma in Marketing, Media, Digital Business, or equivalent.

• Supplementary training in Digital Advertising, Programmatic, OTT/CTV, or AdTech preferred.

EXPERIENCE:

• 5-7 years in digital media product management, adtech, or digital sales leadership.

• Proven track record in developing, launching, and commercialising digital ad products at scale.

• Strong knowledge of OTT/CTV, website monetisation, programmatic ecosystems, and first-party data strategies.

KNOWLEDGE:

• Deep understanding of digital media trading (direct, programmatic guaranteed, PMP, open auction).

• Familiar with ad servers, SSPs, DSPs, DMPs, and CRM platforms.

• Strong commercial acumen, analytical ability, and ability to translate data into product strategy.

• Influential communicator with established networks in agency, advertiser, and adtech ecosystems.

• Strong leadership and stakeholder management skills, able to influence at senior levels.